About this tour
Discover the fascinating world of craft beer on a tour of Cervecería Primus, one of Mexico’s most renowned breweries, located in San Juan del Río, Querétaro. During this tour, we’ll learn about the brand’s history, its production philosophy, and the process by which carefully selected ingredients are transformed into high-quality, award-winning beers.
Throughout the tour, we’ll explore the different stages of production, from the selection of raw materials to fermentation and bottling, learning about the techniques and care involved in each step of the process. We’ll also learn how the craft beer industry has grown in Mexico and the role that projects like Primus have played in the development of the country’s beer culture.
An ideal experience for those who enjoy learning about production processes, Mexican innovation, and the stories behind the brands that have left their mark on the country.
About the guide
Lit. Paulina Sánchez
Writer and advocate for cultural heritage
I have a bachelor’s degree in literature and specialize in cultural heritage outreach. For me, traveling isn’t about racking up kilometers, but about unraveling a place’s secrets. I see each destination as a living stage: a grand narrative where the streets are the pages, the monuments are the settings, and we are the protagonists.
For me, tourism is the art of finding ourselves in others; that’s why I design experiences where culture, history, and human joy come together to remind you that travel is, above all, a way of feeling.
Highlights
- History of Primus Brewery
- Artisanal production process
- San Juan del Río — Querétaro's Heritage
- National Beer Culture
Itinerary
Schedule for the Day
8:00 a.m. Departure from the Pepsi Center 9:00 a.m. Breakfast at Parador San Pedro 11:00 a.m. Tour of San Juan del Río 1:00 p.m. Visit to the Primus Brewery 3:00 p.m. Lunch and free time 5:00 p.m. Return to Mexico City 8:00 p.m. Arrival in Mexico City
What's included
- Ground Transportation
- Exhibitor
- Assist Card
- Guided Tour
What's not included
- Meals
- Admission Tickets to Attractions
- Tips
Have questions about a tour?
We'll help you find the best option for your group.